Website Redesign & Marketing Updates | The Bash Dogs
Website Cover Page - Designed in Squarespace
Project Overview
Objective
The objective was to comprehensively redesign the artist's professional website, aligning it with updated branding & marketing content from an anticipated album release campaign. This would require fully reconstructing each of the content pages, including updating the visuals and copy, from start to finish.
Simultaneously, the pages would need to include updated marketing content to reflect campaign deliverables and events, such as upcoming tour dates, new music videos, and Spotify streaming features.
Creative Strategy
My approach for this growth and reach-focused campaign was to leverage as much prior momentum from the artist's success as possible to build optimal anticipation for the album launch. This means leveraging press quotes, testimonials from fans and booking agencies, any standout Spotify streaming numbers etc.
Navigate to content pages effortlessly from the homepage menu
Content Page Samples
Press Quotes
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The Bash Dogs have a resume to prove their willingness to play for big, rowdy crowds; recently they won KROQ's Battle of the Bands in Southern California.
In addition, The Bash Dogs have played for two sold-out crowds at the House of Blues, as well as having played multiple college and high school shows.
— Goldenvoice
Gallery
Results
+35%
increase in Spotify streams, just one month after website updates were published
+60-65%
increase in page navigation clicks (average within first two months)
350+
tickets sold [SOLD OUT] on the first concert tour date following website updates (The Observatory, Orange County)
+12%
increase in concert bookings over the following six months, including a nationally-recognized music festival