Objective

We aimed to create a series of social media posts for a Hispanic Heritage Month campaign, highlighting culture & inclusivity through the testimonials of the company's employees.

Scope

The project included coordinating a series of four in-person Q&A interviews with employees; filming, designing, and editing video content; and copywriting for publishing purposes on social media.

The campaign series achieved some of our standout engagement performance metrics for the year

14-20%

average organic post engagement rate per impression (cross-campaign)