Community Activation & Brand Launch Event | The CAMP
"Meet The BEAT, Long Beach" - Community & Culture Event
Project Overview
Our objective was to coordinate a sneak peek open house event to promote the company's newest planned mixed-use development, "The BEAT"—centrally rooted in the vibrant Uptown District of Long Beach.
Creative Strategy
My philosophy was centered around engaging the community through various culture-focused activations, including collaborations with local emerging artists, musicians, crafters, culinary professionals, educators & more.
This strategy was designed to tap into the rich cultural history of the neighborhood and ignite a revival through showcasing the community's creativity, expression, artistry & knowledge.
Social Media Content
Instagram Page
User-Generated Instagram Story
Promotional Graphics
Eventbrite Banner
Social Media Flyer
Community Activations
& Experiences
Local Culinary Offerings
Live Musicians
Artist Installments
Guided Crafting Workshops
Neighborhood Business Spotlights
Press Coverage
Work To Begin On The Beat, A Long-Awaited North Long Beach Project
Article | Long Beach Business Journal
Meet The Beat: Open House Pop-Up
Article | Events in LBC
Campaign Results
+215%
organic increase in Instagram followers
*campaign start to event end
+24
first-time customer attendees
+12
user-generated social media story mentions