Campaign Objective

Coordinate and launch an onsite pop-up market event (November 6, 2021), featuring local artisans and live music.

Increase customer traffic to the property and promote awareness to the shopping center's long-term retail tenants.

Goal: Target 5-10% increase in anchor tenant sales

Scope

Execute the following throughout the campaign:

• Curate a series of organic social media content

• Design and distribute promotional print materials on-site

• Design and publish advertisements on the company calendar webpage

• Design and distribute e-blast email advertisements in the company's weekly newsletter

• Coordinate onsite logistics, permits, booth rentals & participating merchants with event planning vendor partner

• Hire live music performers for the event

• Outline & execute marketing strategy agreement with vendor partner

• Communicate marketing strategy agreements to participating merchants and musicians

• Encourage merchants and musicians to submit user-generated teaser content (pre-event) and live event "sneak peeks", tagging The CAMP on their organic social channels

• Encourage and coordinate promotional sales with permanent anchor tenants to increase existing customer flow

• Boost organic social content leading up to the event

• Share live event "sneak peeks" on social media stories

• Share recap posts following the event, tagging merchants and encouraging them to reshare to their networks