Objective

Our goal was to replenish the Associate photo library with new images that would be used for a variety of internal communications, training, recruitment marketing, and social media purposes.

Pre-Production

• Inform all stakeholders of project plan & confirm timeline

• Confirm list of targeted positions desired with HR Business Partners

• Scout locations; conduct property walkthroughs/tours

• Place calendar reservations on indoor meeting spaces with Property Manager

• Build shot list and collect ideas

• Build list of potential participants

• Vet selected list of participants with HR Business Partners

• Contact participants & managers to confirm interest

• Organize confirmed participant list in spreadsheet

• Host prep call with vendor photography team

• Confirm talent/model pricing with agency

• Submit inquiry to talent agency portal including casting call selections

• Verify budget/invoice with talent agency

• Provide shot list ideas and creative direction to photography vendor

• Share logistics with confirmed participants & vendor

• Prepare run-of-show document

• Prepare release waivers for participants

Onsite Production

• Collect signed copies of participant release waivers

• Execute run-of-show & shot list

• Direct participants & vendor team

• Film Q&A-session social content videos during employee downtime

Post-Production

• Collect raw photo assets from vendor & prepare any revision notes to share

• Collect revisions and share any final revision notes (if necessary)

• Collect and organize final assets in company's asset library

• Distribute all highlight images/portraits to stakeholders and participants

• Update marketing & communications materials as needed

Vision

• Photos should overall reflect the company's key brand tenets & value proposition pillars

• Photos should be diverse, representing a balance of indoor/outdoor shots, individual/group shots, close-up shots/wide shots

• Photos should include a diverse mix of employees from different roles

• Photos should highlight the employee as the hero of the story, both in portraits and in their natural work environment

• Photos should represent employees enjoying a “day in the life” in their roles

• Photos should occasionally portray "negative space": Focused on the hero (employee), but also capturing the breadth of property and communicating the luxury of their workplace